The Premier League had deals last season with soccer betting sites that generated an estimated £60m. The Premier League responded to the committee’s report, saying it adheres to all gaming regulations and “is now working with other sports and the government on the development of a new code for responsible gambling sponsorship.” There were 7,000 gambling advertisements seen during six matches in the opening week of the campaign. The study found that just 7% of visible ads came from the jerseys of 10 matches researched. “More should be done to shield children and people who have experienced problem gambling from what often seems like a bombardment of advertising branding at football and other sporting events,” committee chair Dame Caroline Dinenage said in a BBC.com report. that will restrict ads in the stadium and provide more responsible gaming messages. The cross-party committee isn’t calling for an outright ban, but it wants a new code of conduct for the Premier League and other sports leagues in the U.K. A parliamentary committee in the United Kingdom wants more done to curb legal sports betting and gaming advertisements in the English Premier League.Ī report from the Culture, Media, and Sport Committee released this week determined that the Premier League’s decision to remove gambling ads from the front of match shirts by the end of the 2025-26 season will not “significantly reduce the volume” seen during matches.

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